The Playbooks That Built $100M+ in Pipeline
Purpose-built playbooks to plan, execute and scale events and webinars with clarity, consistency, and measurable ROI.
Built From Real Experience Generating $100M+ in Pipeline
These systems were built across a decade of actually doing the work. Attending dozens of events, running dozens of webinars, iterating on what drives real pipeline.
"If I were a marketing leader right now, I would look for every opportunity to save time and build repeatability. I would look for exactly what these playbooks deliver."
Nick Orlando, CEO
The OG
Event Playbook
The complete system to plan, execute, and scale events with consistency and measurable ROI.
- 10 Templates
Annual Events Plan: Budget forecast vs. actuals, performance forecast vs. actuals, ROI calculator for all your events.
Single Event Plan: Budget forecast vs. actuals, performance forecast vs. actuals, ROI calculator for a single event.
Event Brief
Event Schedule
Event Key Talking Points
Pre-Event Email Templates
Post-Event Email Templates
Pre-Event Social Templates
During-Event Social Templates
Post-Event Social Templates - 3 Video Walkthroughs
Playbook Overview
Annual Events Plan Walkthrough
Single Event Plan Walkthrough - Playbook Guide
A complete guide on how to implement and use this playbook.
The OG
Webinars Playbook
The complete system to plan, execute, and scale webinars with consistency and measurable ROI.
- 10 Templates
Annual Webinars Plan: Budget forecast vs. actuals, performance forecast vs. actuals, ROI calculator for all your events.
Single Webinars Plan: Budget forecast vs. actuals, performance forecast vs. actuals, ROI calculator for a single event.
Webinar Brief
Webinar Schedule
Webinar Key Talking Points
Pre-Webinar Email Templates
Post-Webinar Email Templates
Pre-Webinar Social Templates
During-Webinar Social Templates
Post-Webinar Social Templates - 3 Video Walkthroughs
Playbook Overview
Annual Webinar Plan Walkthrough
Single Webinar Plan Walkthrough - Playbook Guide
A complete guide on how to implement and use this playbook.
The OG
Complete Bundle
Both playbooks, integration strategy, and exclusive bonus content. The full foundation for repeatable, scalable growth.
- Both Complete Playbooks
20 Templates
6 Video Walkthroughs
2 Implementation Guides - Integrated System Guide
How to build an integrated events and webinars system where each program fuels the next, driving maximum growth. - Complete System Walkthrough Video
An overview showing how to implement both playbooks together for maximum impact. - 4 Exclusive Bonus Guides
1. Mindset & Philosophy
2. Common Pitfalls to Avoid
3. How to Pick Great Topics
4. How to Crush Socials
Select Your System
Choose the playbook that fits your programs, or get the complete bundle for an integrated system that proves ROI at every stage.
Perfect for:
Small businesses or departments new to automation, seeking to stabilize existing processes or start with foundational automation.
Perfect for:
Growing businesses looking to expand their automation footprint, optimize more processes, and integrate new solutions.
Perfect for:
Large enterprises or complex organizations requiring comprehensive, custom automation solutions and ongoing strategic partnership.
Perfect for:
B2B marketing teams attending 4+ in-person events per year who need to prove ROI and scale execution.
Perfect for:
Marketing leaders running both events and webinars who want an integrated system that scales and proves ROI.
"After executing events and webinars for a decade, I learned the leaders who win aren't the ones working harder, they're the ones with better systems and more repeatability. I built these playbooks to give marketing organizations the foundational system they need to scale with confidence."
About Nick Orlando
I've spent the last decade learning how to scale events and webinars firsthand, attending dozens of in-person events around the world, giving keynote speeches to hundreds of people, and presenting dozens of webinars.
I've personally been part of teams that drove 15,000+ leads, $100M+ in pipeline, and $40M+ in closed-won revenue from events and webinars.
These playbooks are the distilled systems from all of that experience, incorporating best practices, lessons learned, and more to create exactly what I would use if I were a marketing leader at a high-growth B2B software company today.
I built them to give marketing organizations a foundational system they can scale with confidence. My goal is to help you win.
Get the System.
Grow Your Pipeline.
Every day without a repeatable system costs you time, money, and pipeline. These playbooks give you the frameworks to scale with confidence, starting right now. Stop guessing. Start scaling.
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